all-inclusive

Event planner Mike Ward from The Workshop said the demand for better value for money had also boosted venues offering all-inclusive services with hotels, in particular, seeing increased interest.

"A holiday to Majorca for example in high season next August for a week all-inclusive for two adults and two children, you're looking at around £3,500," he said.

She says booking an all-inclusive stay in the UK meant she could keep costs down.

By the following year the symptoms returned and when he lost a stone while on an all-inclusive holiday, it was the concerning trigger to get checked again.

"Choosing not to go all-inclusive can save money but that depends on the country," says Laura.