awareness

For technology companies, brick-and-mortar stores offer a way to build brand awareness and loyalty among customers who are weighing whether to buy an expensive device.

“And even just getting off on the ball, the awareness to get to his arm, get the ball into second base. He’s just a heck of a baseball player.”

Dame Laura Lee, chief executive of cancer charity Maggie's, said crash menopause could be "brutal" for many women with cancer "yet awareness is frighteningly low".

For example, while still a young child, she saw the movie “Lost Horizons” and became entranced by Tibet and the teachings of Buddhism — “an awareness of the interconnectedness of all things.”

Now 21 and studying political science, Iwezue leads Team Illuminate, a collective she founded in 2021 to raise environmental awareness among young Nigerians.