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Definitions

gimmick

[gim-ik] / ˈgɪm ɪk /


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Indeed, even without its central gimmick, “Company Retreat” would still make a decent sitcom; there are funny characters speaking funny lines; there’s some good slapstick.

From Los Angeles Times • Mar. 19, 2026

But serious kudos to Kalshi for this marketing gimmick.

From MarketWatch • Mar. 18, 2026

The backlash on social media was harsh, with many viewers calling the gimmick crass, disrespectful to the nominees and even dystopian.

From The Wall Street Journal • Mar. 12, 2026

Perhaps the only gimmick is the 'rope-a-dope' mind games.

From BBC • Mar. 6, 2026

A gimmick or, in today’s parlance, a “branding.”

From "Middlesex: A Novel" by Jeffrey Eugenides




Vocabulary lists containing gimmick