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Definitions

gimmick

[gim-ik] / ˈgɪm ɪk /


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Asked if the policy was a "potty gimmick", Swinney told BBC Radio Scotland: "No, it's about helping people who are really struggling in our society today."

From BBC • Apr. 17, 2026

That was the gimmick, the talked-about secret to McDonald’s growing success: 15-cent hamburgers, 19-cent cheeseburgers, 10-cent fries, 20-cent milkshakes, ready for your arrival.

From The Wall Street Journal • Mar. 20, 2026

Indeed, even without its central gimmick, “Company Retreat” would still make a decent sitcom; there are funny characters speaking funny lines; there’s some good slapstick.

From Los Angeles Times • Mar. 19, 2026

But serious kudos to Kalshi for this marketing gimmick.

From MarketWatch • Mar. 18, 2026

Every business needed a gimmick, I suppose, and hers clearly worked if she could afford a pad like this.

From "City of the Plague God" by Sarwat Chadda




Vocabulary lists containing gimmick