Synonym of the day

Synonym of the day

Thursday, September 10, 2020

synonym for common

prevailing

adjective [ pri-vey-ling ]

prevailing is another word for common

Something that is common is widespread or universal. Something that is prevailing is generally current and supersedes others of its kind. The key difference is the suggestion of predominance. For instance, a prevailing view on a matter is a view that has taken over or displaced other views. A prevailing fashion is one that has caught on and emerged as the most notable or influential at a particular time.

Commonly found as

prevailing view
The scientist’s findings challenged the prevailing view of how water arrived on the planet.
reflect the prevailing
The senator’s position on the matter reflects the prevailing opinion of her constituents.

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Wednesday, September 09, 2020

synonym for develop

cultivate

verb [ kuhl-tuh-veyt ]

cultivate is another word for develop

To cultivate something is to tend to it and help it flourish. This verb is widely used to talk about tilling fields and growing crops. However, as a synonym for the more general verb develop, cultivate veers into metaphorical gardens: when we cultivate talents or skills, we refine them, perhaps with lessons or practice; when we cultivate relationships or friendships, we encourage and promote them; and when a celebrity cultivates an image, they are carefully crafting a public persona.

Commonly found as

cultivate relationship(s)
To grow her professional network, the illustrator decided to cultivate relationships with artists she admired.
carefully cultivate
The celebrity had carefully cultivated an image as a troublemaker, but he was far from it in real life.

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Tuesday, September 08, 2020

synonym for goal

intention

noun [ in-ten-shuhn ]

intention is another word for goal

A goal is an achievement toward which effort is directed, such as getting into a certain college or running a marathon. An intention is what one means or hopes to accomplish or carry out. It is close to a plan, emphasizing what is held the mind as motivation or purpose. Sometimes, however, the word is meant to highlight distance between what is planned or wished for and what is put into action, as in the case of good intentions that fall short of producing an outcome.

Commonly found as

announce + intention
The company announced its intention to go carbon neutral by 2035.
sole intention
The filmmaker’s sole intention was to raise awareness about global food insecurity; he was not interested in accolades.

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Monday, September 07, 2020

synonym for work

strive

verb [ strahyv ]

strive is another word for work

To strive is to exert oneself vigorously or to try hard. When we strive for something, such as excellence or success, we are making strenuous efforts toward that goal. This verb emphasizes a tireless determination; after all, excellence and success are not easily attained. It also suggests a degree of strife, reflecting earlier, more outwardly oppositional uses of strive to mean “to rival,” “to compete,” and “to struggle vigorously, as in opposition or battle.”

Commonly found as

strive for excellence
The teacher instilled a love of learning in her students, and she encouraged them to strive for excellence in all they do.
strive to achieve
The scholar understood the historical document to be an expression of ideals that we should all strive to achieve.

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Sunday, September 06, 2020

synonym for free

complimentary

adjective [ kom-pluh-men-tuh-ree, -tree ]

complimentary is another word for free

If something is provided without a charge or payment, then it is free. If it is offered as a gift or courtesy, it is complimentary. Politeness is at the heart of this adjective, which also means “expressing a compliment, often one that is politely flattering.” Politeness or courtesy is also at the heart of the hospitality industry, where one is likely to encounter complimentary items, such as a complimentary breakfast or complimentary Wi-Fi. Forgoing a few syllables, a particularly lucky hotel guest might also experience a meal or service being comped, or provided free of charge.

Commonly found as

enjoy complimentary
On arrival at the hotel, the two friends enjoyed complimentary refreshments in the lounge.
complimentary access
As part of a marketing promotion, subscribers to the magazine were granted complimentary access to a suite of additional titles.

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Saturday, September 05, 2020

synonym for complete

finalize

verb [ fahyn-l-ahyz ]

finalize is another word for complete

The verb finalize is close in meaning to the verb complete—both deal with finishing something. But complete is more likely to be used in discussion of tasks or steps, such as completing a job application or an essay for school. Finalize occurs more in discussion of protracted engagements, such as long business negotiations or a divorce. Note that finalize draws the ire of some stylists, along with other -ize verbs such as prioritize—so perhaps avoid this term in your next ode or sonnet! But rest assured, dear scribes, finalize is widely used in speech and writing.

Commonly found as

finalize a deal, finalize an agreement
The executives finalized a deal that was beneficial to their stockholders.
not yet finalized
The city has not yet finalized its plan for an expanded network of bike paths.

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Friday, September 04, 2020

synonym for absurd

incongruous

adjective [ in-kong-groo-uhs ]

incongruous is another word for absurd

To call something absurd is to point out its utter senselessness or foolishness. To call something incongruous is to point that it is out of place or inconsistent. These two adjectives, which emphasize slightly different qualities, overlap when the incongruity or inconsistency under discussion is so pronounced or outlandish that it veers into the absurd or laughable.

Commonly found as

incongruous sight
The hot-pink duplex was an incongruous sight on the cul-de-sac, which was otherwise lined with beige single-family homes.
seem incongruous, appear incongruous
The actions of the politician seemed incongruous with his professed principles.

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