word of mouth

"It was word of mouth. Ricky and his dad, Ray, would leave tickets in the local pubs and the landlord would sell them, he'd get a free one for doing the work."

It’s traveling via word of mouth, theorizes Smith, because people today are increasingly searching for “connection and meaning.”

These circuits, she explained, are considered informal because artists have learned about these spots, or were contracted by these smaller venues, through word of mouth.

But over the summer the film gained momentum through word of mouth, boosted by viral videos and memes on social media.

It works with a wide range of nationalities, particularly from Iraq and Africa, and seems to rely for business on reputation and word of mouth.