treat with contempt

belittle play down repudiate

discount disregard rebuff reject

brush aside make light of scoff at sneer at wave aside

build up

attend pay attention

disparage scorn snub

affront chill contemn cool cut despise discount disdain disregard flout forget ignore neglect omit overlook pooh-pooh reject scoff skip slur upstage

blink at brush off cold-shoulder give the brush give the cold shoulder to make light of not give time of day show disrespect shrug off sneeze at turn deaf ear to

approve

admire attend cherish compliment esteem heed honor note notice pay attention praise recognize regard respect

flatter