swag

Those who don’t cosplay are decked out in geek swag, acting as billboards for their chosen properties.

At a golf tournament later that year, Nelk members kitted out in Happy Dad swag glad-handed with Trump wearing Happy Dad apparel.

Los Angeles, it turns out, has no shortage of products that would be just as appropriate to find under the holiday tree as in a gifting-suite swag bag.

I speak English and I have a different type of swag, and that makes me connect with people here,” Paz said.

The club’s energetic brand and community department made a priority of recruiting restaurants across Southern California to show the team’s games, showering them with club swag if they did.