merchandise

In the third quarter, its sales from online marketing services, which account for more than half of revenue, rose 14%, thanks to decent gross merchandise value growth and the adoption of AI technologies.

It generated around half of the firm's revenue in the years immediately after the video's release and became a springboard for new content and merchandise, he said.

Gross merchandise volume, which measures the total monetary value of all completed purchases over its network, climbed to $32.7 billion from $25.3 billion.

Skims has also added several new categories to its merchandise mix.

The Australian designer sold clothes under her birth name and had accused the California Girls singer of trademark infringement when she sold merchandise during her 2014 Australian tour.