showroom

“I was using our bedroom as our showroom before,” she said.

The main stage is actually in the middle of a showroom floor, which will be host to almost 900 exhibitors and artists.

As busy parents, the duo couldn’t commit to being in a store for eight hours a day, so they started off with an appointment-only showroom model.

LFW also relocated again, to the neighbouring trade exhibition at Olympia, which had a large designer showroom space which could accommodate everyone involved.

Opening the doors to everyone has changed the game, because it’s just opened a floodgate of community and networks that we are able to build on at the showroom.