repetition

"It's all about the patience of the staff here, because it's all about repetition followed by more repetition until those behaviours embed themselves in those young children," he said.

They are the queen and king of carefully calibrated consistency, and one wishes that from time to time Mr. Serrano would follow their lead and lose some of the repetition and one-word paragraphs.

When it comes to building habits, Mr. Thompson, the CEO of the Atlantic magazine, observes that repetition can “create grooves in our minds that make it easier to do the same thing again.”

It never stops and there’s hardly ever repetition.

The creators have also heightened the terror with repetition.