main point

basic idea basic thought central principle central thought main idea

core crux essence gist heart keynote pith point substance

basic principle basis

core crux essence income profit reality

basis conclusion determination fiber final decision fundamentals key point last word loss main idea main thing meat and potatoes name of the game net nitty-gritty nuts and bolts point sum and substance what it's all about whole story

bottom line chief thing essence real issue where it's at