on the nose

Meanwhile—as in, simultaneously—VW Group has been creating a China-only version of the brand, for which the familiar four rings of the brandmark have been replaced with glowing sans-serif lettering on the nose.

The only thing she questioned was whether playing the role was too on the nose, but she ultimately decided it was funny — and that she could pull it off well.

Most times, it’s the unexpected that hits us on the nose.

“It just felt so on the nose,” he says.

That line, Fuller said, is “on the nose, but it’s also spot-on.”