lucrative

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Buying it would position Eli Lilly to boost its position in the lucrative blood-cancer segment of the $240 billion global cancer-drug market.

From The Wall Street Journal • Apr. 19, 2026

“The U.S. is still incredibly lucrative market, the arena and stadium level buildings are vast and you can make more money here than any market in the world,” Gensler said.

From Los Angeles Times • Apr. 19, 2026

You can also talk about how certain bets, like a parlay that combines more than one wager, may sound more lucrative but also increases the likelihood of losing.

From MarketWatch • Apr. 17, 2026

The governing body said the requests were "part of a coordinated recruitment strategy" by the country's government "to attract overseas athletes through lucrative contracts".

From BBC • Apr. 16, 2026

Over in Italy, the composers who followed Vivaldi were fixated on the lucrative but non-progressive business of Italian opera, both at home and abroad.

From "The Story of Music" by Howard Goodall