Rich said flexibility has been key — not just in moving advertising campaigns to later in the year once sporting events resumed, or providing other ad inventory offsets — but also in building new commercial products.

‘WE ARE PERMANENTLY IN BETA’: EUROPEAN SPORTS BROADCASTING IS STILL IN A CORONAVIRUS-FORCED STATE OF REINVENTIONLARA O'REILLYSEPTEMBER 15, 2020DIGIDAY

Even though Caraa’s sales dipped in April and May, because the company owns his own factories, Luo said that he doesn’t feel the need to have a sale to clear inventory.

DTC BRANDS ARE RETHINKING THEIR ‘NEVER-GO-ON-SALE’ RULEANNA HENSELSEPTEMBER 11, 2020DIGIDAY

Including seasonality allows for better inventory planning and proves, once more, that you’re committed to their long term success.

SEO PROPOSALS: PARTICULAR CHALLENGES AND HOW TO AVOID GETTING A SILENT NOSEOMONITORSEPTEMBER 10, 2020SEARCH ENGINE WATCH

We created a technology and an operational process that allows us, working hand in hand with the store owner, to put their inventory online, often for the very first time.

THE CEO STRIVING TO MAKE VINTAGE, SECONDHAND CLOTHING AS POPULAR AS FAST FASHIONRACHEL KINGSEPTEMBER 6, 2020FORTUNE

Some of the CPM growth, in fact, may be driven by the absence of inventory from news publishers, Rinaldi said.

‘A HEALTHY REBOUND’: PROGRAMMATIC RALLY CONTINUES FOR PUBLISHERSMAX WILLENSSEPTEMBER 3, 2020DIGIDAY

Second, AT&T acquired AppNexus to serve as the foundation of Xandr and create its own programmatic marketplace for targeted TV and digital video advertising, with WarnerMedia and DirecTV being its primary inventory sources.

AS AT&T CONSIDERS DOWNSIZING ITS MEDIA BUSINESS, WHITHER WARNERMEDIA?TIM PETERSONSEPTEMBER 2, 2020DIGIDAY

As the recession took hold and the advertising market pulled back spending, online inventory became cheap, making it really easy and inexpensive for a slew of new DTC brands to get in front of consumers at scale.

‘E-COMMERCE IS EXPENSIVE’: HOW INVISIBLE TECHNOLOGY AND INFRASTRUCTURE OVERHAULS WILL SAVE RETAILKAYLEIGH BARBERAUGUST 31, 2020DIGIDAY

SYNONYM OF THE DAY

OCTOBER 26, 1985

Choose the synonym for future

capacitor

lightning

DeLorean