experiential

Experiences such as these are part of brands' increasing use of what's known as experiential marketing.

Netflix House, the streamer’s experiential and retail locations inside malls, will open its first sites in Philadelphia on Nov. 12 and Dallas on Dec. 11.

“Dinosaurs Around the World” is a touring exhibit from creative experiential firm Imagine Exhibitions.

This evolution of the space follows a trend of retail stores transforming into “experiential” spaces — companies are tapping into consumers’ hunger for communal experiences and new hobbies.

His film exercises leaned more toward the experiential than the narrative.