experiential

Fans of “One Piece” can see whether they have what it takes to be a pirate in a 60-minute experiential game based on the series.

The courses are experiential — Monarchs go to City Council meetings, coordinate community cleanups, and visit the California State Capitol to speak with legislators.

Ms. Wille, a psychotherapist, used dolphin encounters as experiential therapy for people struggling with addiction and mental illness.

In March, he was connected with Speakeasy, which, in addition to its local immersive theater work, has also collaborated with the likes of experiential art collective Meow Wolf.

Experiences such as these are part of brands' increasing use of what's known as experiential marketing.