ephemeral

“Now You See Me: Now You Don’t” is the kind of lightweight, harmless and ephemeral entertainment that allows us to be escape artists from reality for a minute, so go ahead and indulge.

Over tattered drum and bass patterns, retro-futuristic crescendos and ephemeral melodies, Twigs attempts to bottle the way dance music makes her feel.

As long as we don’t forget, what we cherish won’t become ephemeral.

Popular songs were considered ephemeral—heard and enjoyed, then quickly forgotten.

It helps that the cakes make for great photographs — and surprising status symbols, ephemeral as they are.