industry

Those same companies are adapting to an entertainment industry in which athletes, actors and other celebrities are embarking on various business endeavors, which span social media videos, sports, music, TV and film.

The Cambodian commercial surrogacy industry began to boom in 2016 after the practice was made illegal in neighbouring Thailand.

The company has had a year marked by highs and lows, with the phenomenal success of its PlayStation 5 console and games offset by big job losses, in a pattern repeated across the industry.

The firm's two-person leadership model has also raised eyebrows in the industry.

"I am hoping to raise the PlayStation IP outside of just the gaming category and elevate it so it sits comfortably within the larger entertainment industry," he said.