flop

Even if the gyre of contemporary fandom demands mess, spite, flops and redemption arcs, Lipa glides over all of it, with morally sound politics and an immaculately tasteful book club to spare.

His first foray into Hollywood, a 2006 movie about World War I pilots that he financed and co-starred in, was a flop.

But as they flopped, the unit as a whole suffered one calamity after another.

Two years later, the company behind the disappearing messaging app Snapchat tried selling sunglasses equipped with a camera in vending machines, but the wearable gadget also flopped.

The film flopped - with Time magazine opining that "nothing can save this picture".