covet

As the price of rights to coveted sporting events skyrockets, the broadcasters have America’s most-loved tournament locked up for seven more years in exchange for relatively fixed annual payments.

Guerrero took himself off of the market a season before he would have been the most coveted free agent available.

The AI minds that companies truly covet are almost as rare as professional athletes.

“These things are coveted. There are very few around and a lot are in difficult jurisdictions,” said Duncan Hay, an analyst at broker Panmure Liberum.

Her emotive alto would soon carry well beyond Brazil’s borders; the band landed a coveted gig for NPR’s Tiny Desk series in 2018.