because

“Now listen, it’s not cool because two years later I went to rehab, right?”

That may sound like a contradiction, but the company says it isn't because its ingredients are sourced from South Korea.

"I think we were a little more sensitive about it when we were first starting, because we wanted to be very transparent that the products are made in the US," says Ms Majeski.

"I guess it's a very vague concept, because on the market you will find a lot of brands that are made by Koreans who live abroad," says Ms Ahonpää-K.

Even TikTok, the hugely popular Chinese-owned app, has become a long-running source of tension because of national security concerns.