window-dressing

I realize that the question was window-dressing, but my answer is quite serious.

On window-dressing days he was up and down the street half the morning.

The event in the airport at Salonika and the attack on the convoy were window-dressing.

It may be part of our commercial gift for window-dressing, for putting up a good front.

Then they turned to the shop windows, and considered the window-dressing art as displayed by these Brighton tradesmen.