untapped

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Both companies think there is a large, untapped market for pill versions of weight-loss drugs, because some people don’t like needles or find pills more convenient.

From The Wall Street Journal • Apr. 30, 2026

“The trend of new players entering Mexico’s banking sector is likely to continue, with low levels of credit penetration and financial services by developed-country standards providing substantial, attractive untapped potential,” OA wrote.

From Barron's • Apr. 23, 2026

Initial real-world applications of Ace-like robots likely would be in manufacturing and service industries, although untapped potential lies across sports, entertainment and safety-critical environments, according to the study.

From Los Angeles Times • Apr. 23, 2026

There are some stirrings in the public discourse that suggests the existence of a deep, untapped well of anger at the hyper-rich.

From Salon • Apr. 17, 2026

Convinced that an untapped market of dreamers existed with ample cash but insufficient experience to climb the world’s great mountains on their own, Hall and Ball launched an enterprise they christened Adventure Consultants.

From "Into Thin Air" by Jon Krakauer