undersell

Politicians had also sometimes used the term to "undersell the role", it says.

From BBC ● Sep. 17, 2024

Eight consecutive losses to a team probably makes that punctuation appropriate if not a bit of an undersell.

From Los Angeles Times ● Apr. 20, 2024

"Don't undersell someone who comes from outside a system to change the system," Bruce Cahan, a professional colleague, said.

From BBC ● Mar. 26, 2024

The movies have ostensibly been at death’s door at least since the shift to sync sound, which isn’t to undersell the industry’s business woes.

From New York Times ● Dec. 1, 2023

“He’s finding out how much we’re charging so he can undersell us!”

From "The Hiding Place" by Corrie ten Boom

El-Sayed’s close win, in which he underperformed the polling, in some ways undersells his achievement.

From Slate ● Aug. 5, 2026

But even Reitzes’ target undersells what is possible.

From Barron's ● Apr. 14, 2026

Mr. Vartanian also understates the importance of blockchain technology when he acknowledges that “cryptocurrencies and blockchain products have brought efficiencies and advances to payment systems”—faint praise that undersells what is happening in global finance.

From The Wall Street Journal ● Jan. 13, 2026

"Everyone starts off with the pace, but I think that really undersells Louis' value," he told Rugby Union Weekly.

From BBC ● May 22, 2025

This has the quality of relative truth; it is true so far as it goes, but it undersells the major values.

From The Armed Forces Officer Department of the Army Pamphlet 600-2 by United States. Dept. of Defense

While an associate justice, Alito’s power on the Court shouldn’t be undersold.

From Salon ● Oct. 6, 2026

Pointing to a recent social media post from Hall promoting a competition which he claimed had undersold, she adds: "I'm pretty sure that behaviour got him into the mess in the first place."

From BBC ● Sep. 16, 2026

But spending time around that ferry has made me wonder if modern life has undersold inconvenience.

From The Wall Street Journal ● Jul. 10, 2026

What‘s more, the suit says, the new agreements with Disney+ and Hulu were “‘sweetheart’ deals” that undersold how much value Disney was actually getting.

From Los Angeles Times ● Aug. 15, 2023

She’s undersold herself because she’s not simply a hugger, she’s a damn good hugger.

From "What If It's Us" by Becky Albertalli and Adam Silvera

One key point: Don’t sell yourself short by underselling what you accomplished.

From MarketWatch ● Jun. 2, 2026

One former staffer recalled how Warsh, a Fed governor in his own right, would introduce himself to lawmakers as an aide to Bernanke, vastly underselling his role.

From The Wall Street Journal ● Jan. 30, 2026

After this uncharacteristic foray into newsiness, Mulaney doubled down on his self-deprecating style of underselling his series "Everybody's Live," which will air live weekly starting March 12 for 12 weeks.

From Salon ● Jan. 30, 2025

Back home in Massachusetts, the author of underselling historical novels faces multiple crises in his well-to-do family and professional life with more intellect than emotional intelligence.

From Los Angeles Times ● Jan. 4, 2024

“Why, yes. I would be underselling my competitors.”

From "Native Son" by Richard Wright