unbox

In the past, unboxing videos have shown fans receiving at least five items, including dutch ovens and casserole dishes, making the box a huge steal.

Videos of make-up tutorials, pranks, unboxing products - and lots of cooking.

Still, designers say most clients are satisfied - often filming detailed unboxing videos, tagging the brand and helping to fuel visibility and a surge in orders.

Meanwhile, Lababu continue to rack up social media followers with millions watching new owners unbox their prized purchase.

Hundreds of thousands, perhaps even a million, people will unbox their very own Nintendo Switch 2, the sequel to the third-best selling console in history.