TKO

The major promotions presented throughout the year by TKO and WWE are seen as powerful tools to keep streaming subscribers signed up.

But some investors were skeptical of that strategy and Endeavor has since sold some of those parts, including a move to combine UFC with WWE in a separate publicly traded firm called TKO.

Endeavor has taken steps to try to boost its stock, including a deal in 2023 to merge its UFC business with World Wrestling Entertainment in a new publicly traded company called TKO.

TKO is expected to take over the operation of some of Saudi's major boxing events, including the mooted super-fight between Saul 'Canelo' Alvarez and Terence Crawford in September in Las Vegas.

TKO Group Holdings, which owns the UFC and WWE, has launched a new boxing promotion backed by investment from Saudi Arabia.