TKO

Rather than churning out content, TKO’s ambition is to create “a great user experience” and he cites the example of Tiger Woods when he first began playing golf, and people clapped when he won.

Platforms like Sora 2 could provide new opportunities for brands to connect with fans and creators, according to Seth Krauss, chief administrative officer of TKO Group Holdings, parent company of pro wrestling giant WWE.

Those running this new venture, a deal between TKO Group Holdings and Saudi entertainment company Sela, have been lobbying to make it possible—and this bill would give them everything they’ve been asking for.

Emanuel is also chief executive and executive chairman of the board of sports and entertainment company TKO Group Holdings, which was created in a merger between Worldwide Wrestling Entertainment and Ultimate Fighting Championship.

The major promotions presented throughout the year by TKO and WWE are seen as powerful tools to keep streaming subscribers signed up.