soft sell

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

No one takes himself or the subject too seriously in Mr. Scheinfeld’s film; if its arguments are convincing, it’s because of a very soft sell.

From The Wall Street Journal • Apr. 2, 2026

But by sanitizing Ozzy and Sharon Osbourne, “The Osbournes” established the architecture for the celebrity soft sell.

From Salon • Jul. 24, 2025

And negotiations with the holding companies weren’t exactly a soft sell, with warnings of living in “a war zone” of trucks and construction if they didn’t cooperate.

From Seattle Times • Jun. 28, 2022

After months of the soft sell, the candidates and their supporters have become notably blunter in their appeals.

From Los Angeles Times • Jan. 16, 2020

This teacher-influencer soft sell may be new in schools.

From New York Times • Sep. 2, 2017