soft sell

You can see how they use the soft sell to push these ideas into the mainstream.

And negotiations with the holding companies weren’t exactly a soft sell, with warnings of living in “a war zone” of trucks and construction if they didn’t cooperate.

The fable advises a soft sell augmented by persistence.

In the sun-drenched cafeteria, Valencia Bautista sat behind a folding table in a corner, delivering a decidedly soft sell.

It’s a soft sell, a marked departure from the conservative culture-war issues he stressed in mailings to Republican voters ahead of the convention and since then in frequent appearances on Fox News shows.