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soft sell



Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

No one takes himself or the subject too seriously in Mr. Scheinfeld’s film; if its arguments are convincing, it’s because of a very soft sell.

From The Wall Street Journal • Apr. 2, 2026

Lewis gives a soft sell that sometimes works.

From Seattle Times • Apr. 30, 2021

After months of the soft sell, the candidates and their supporters have become notably blunter in their appeals.

From Los Angeles Times • Jan. 16, 2020

Netflix specializes in the soft sell, expecting viewers to stumble across its original films while scrolling through menus of suggestions.

From New York Times • Jul. 13, 2018

“Brockmire” is heading into the final two episodes of Season 1, and to say it’s one of television’s hidden crude gems isn’t a soft sell.

From Salon • May 9, 2017