soft sell
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
No one takes himself or the subject too seriously in Mr. Scheinfeld’s film; if its arguments are convincing, it’s because of a very soft sell.
From The Wall Street Journal ● Apr. 2, 2026
You can see how they use the soft sell to push these ideas into the mainstream.
From Salon ● Aug. 6, 2024
And negotiations with the holding companies weren’t exactly a soft sell, with warnings of living in “a war zone” of trucks and construction if they didn’t cooperate.
From Seattle Times ● Jun. 28, 2022
It seemed uncharacteristically aggressive; he prefers a soft sell.
From New York Times ● Apr. 6, 2018
Day One of the county's mass homeless project started out as a soft sell.
From Los Angeles Times ● Jan. 22, 2018
