soft sell
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
No one takes himself or the subject too seriously in Mr. Scheinfeld’s film; if its arguments are convincing, it’s because of a very soft sell.
From The Wall Street Journal ● Apr. 2, 2026
But by sanitizing Ozzy and Sharon Osbourne, “The Osbournes” established the architecture for the celebrity soft sell.
From Salon ● Jul. 24, 2025
And negotiations with the holding companies weren’t exactly a soft sell, with warnings of living in “a war zone” of trucks and construction if they didn’t cooperate.
From Seattle Times ● Jun. 28, 2022
After months of the soft sell, the candidates and their supporters have become notably blunter in their appeals.
From Los Angeles Times ● Jan. 16, 2020
It seemed uncharacteristically aggressive; he prefers a soft sell.
From New York Times ● Apr. 6, 2018
