View definitions for qualitative


adjective as in concerning qualities not quantities

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Example Sentences

The point is to understand what is the trend, what is the qualitative take-home message you get from this.

By injecting more qualitative and quantitative data into your evaluation, you increase the chances that you uncover not only new but inclusive insights that consider the perspectives of a more diverse group, not just the “general market consumer.”

Our qualitative associations with food and drink have also changed.

The industry is moving towards attention as an additional qualitative currency for ad buying and selling.

From Digiday

If nothing else, qualitative keyword research will allow you to understand the breadth of your audience’s interests and concerns better.

For us, there was a big kind of qualitative leap on this record.

Then there is more qualitative research, such as contemporary fiction.

The approach she takes in her book is what is known in psychological research as a “qualitative” study.

The Pentagon and CIA work constantly with their Israeli counterparts to ensure Israel's qualitative edge.

Preserving that qualitative edge enjoys broad bipartisan support in the United States.

The action is an exceedingly sensitive qualitative test for gold.

Qualitative tests demonstrated the presence of a chlorid, a nitrate, a mercuric salt, free acid and glycerin.

Qualitative tests demonstrated the presence of sodium, a carbonate, caffein and acetanilid, the latter in considerable quantities.

Qualitative tests demonstrated the presence of antipyrin, free boric acid and sodium borate.

This objection does not hold good if either merely qualitative evidence, or a fairly approximate quantation, is required.


On this page you'll find 7 synonyms, antonyms, and words related to qualitative, such as: approximate, subjective, conditional, dependent, and partial.

From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.