provocative

Oxford defines "rage bait" as "online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted" in order to increase web traffic or engagement.

According to Oxford University Press, which publishes the Oxford English Dictionary, it is defined as online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive.

“Politely add other provocative topics you’d prefer to avoid – like your weight, diet, parenting, infertility or finances,” Kavanagh said, suggesting everyone bring a game, funny holiday story or your favorite song to share instead.

Then you’re served more such clips, quite likely more extreme or provocative.

Shining lasers into a pilot's eyes is provocative, and to use the Defence Secretary John Healey's words, "deeply dangerous".