platform

The video got 10 million views on YouTube, and an untold number across other social media platforms.

"And now he's got his platform back. It will be fascinating to see where this all goes in the coming days and weeks."

At a news conference to announce the findings, Mr Dufresne said the hugely popular short-video platform collects "vast" amounts of information from its users, including children.

British content creator Lilly Sabri - who has nearly six and half million followers on the platform, where she posts fitness videos - welcomed the research and the creation of the parliamentary group.

If approved, the legislation would prohibit streaming services including Hulu, Netflix and Prime Video from playing commercials louder than the shows and films they offer on their platforms.