loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Houck added that bottomless mimosas are considered a "loss leader" or "an item sold at a loss with the goal of getting diners to spend more on other items."

From Salon

Historically the space program has served as a kind of loss leader, drawing people into science who wind up creating new semiconductor chips or inventing new ways to image the brain.

From New York Times

It turned the event into a loss leader for the network.

From Los Angeles Times

But his program was a loss leader for Fox Business Network as major advertisers steered clear of it, likely out of fear of consumer boycotts.

From Los Angeles Times

The chain is hush-hush when it comes to questions about its wines, but I suspect its signature Champagne, like its $4.99 rotisserie chicken, might be a loss leader.

From Seattle Times