loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Houck added that bottomless mimosas are considered a "loss leader" or "an item sold at a loss with the goal of getting diners to spend more on other items."

From Salon

It turned the event into a loss leader for the network.

From Los Angeles Times

But his program was a loss leader for Fox Business Network as major advertisers steered clear of it, likely out of fear of consumer boycotts.

From Los Angeles Times

The chain is hush-hush when it comes to questions about its wines, but I suspect its signature Champagne, like its $4.99 rotisserie chicken, might be a loss leader.

From Seattle Times

Even in the best of times, convention centers are loss leaders, said Mr. Sanders, the Texas professor.

From New York Times