loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Houck added that bottomless mimosas are considered a "loss leader" or "an item sold at a loss with the goal of getting diners to spend more on other items."

From Salon

“It’s worth it to have a loss leader in terms of a product that creates the brand, and then you end up selling normal products to people.”

From New York Times

In the book, you express little patience for companies making movies as loss leaders for theme parks.

From Los Angeles Times

The earliest products are unlikely to earn back their development costs but might be “loss leaders” to sell other services, said Kelly.

From Seattle Times

“Are they getting customers that are a loss leader for them or customers that make money for them? We don’t know because no one studied the pricing and competition in the marketplace.”

From Washington Post