loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Houck added that bottomless mimosas are considered a "loss leader" or "an item sold at a loss with the goal of getting diners to spend more on other items."

From Salon

But his program was a loss leader for Fox Business Network as major advertisers steered clear of it, likely out of fear of consumer boycotts.

From Los Angeles Times

Even in the best of times, convention centers are loss leaders, said Mr. Sanders, the Texas professor.

From New York Times

“Those facilities are loss leaders — the cities don’t make money from them,” Mr. Gill said.

From New York Times

“Buffets did generate traffic, but they were definitely loss leaders,” company chief executive Frank Fertitta III said during a recent quarterly earnings call.

From Washington Times