loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Experts told the Pepperoni team it was a loss leader; only supermarkets could turn a profit by bringing in bananas from South America.

From BBC

“Dairy is a ‘loss leader’ at the grocery store,” she said, and is often the major incentive for other items in the store.

From Los Angeles Times

In the early decades of the TV, it was acceptable for news to be a financial loss leader.

From Los Angeles Times

A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.

From Seattle Times

Instead, carrots are a "battleground for supermarkets", where they use them as a loss leader, he says.

From BBC