loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It leaves some customers comparing the cost to Costco’s $4.99 rotisserie, a loss leader that results in added sales by getting customers in the warehouse retailer’s door.
From The Wall Street Journal • Jun. 5, 2026
Experts told the Pepperoni team it was a loss leader; only supermarkets could turn a profit by bringing in bananas from South America.
From BBC • Oct. 2, 2024
A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.
From Seattle Times • Dec. 25, 2023
Historically the space program has served as a kind of loss leader, drawing people into science who wind up creating new semiconductor chips or inventing new ways to image the brain.
From New York Times • Sep. 21, 2021
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
