loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It leaves some customers comparing the cost to Costco’s $4.99 rotisserie, a loss leader that results in added sales by getting customers in the warehouse retailer’s door.
From The Wall Street Journal ● Jun. 5, 2026
In the early decades of the TV, it was acceptable for news to be a financial loss leader.
From Los Angeles Times ● Jun. 6, 2024
A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.
From Seattle Times ● Dec. 25, 2023
Instead, carrots are a "battleground for supermarkets", where they use them as a loss leader, he says.
From BBC ● Dec. 19, 2023
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
