lark

But instead of Big Ben and Buckingham Palace, the illustrations showed crystal-blue alpine lakes and edelweiss-covered meadows populated with snow larks, mountain hares, and other wildlife of that Swiss ilk.

There was a pretty songbird labeled a snow lark and a gray-furred rodent called an alpine marmot.

“Most observers,” Mr. Witt writes, “thought the whole situation a ridiculous lark.”

Think of these folks like people who get audited by a Scientologist once, on a lark, but are weirded out by the process and never go back.

"You need to figure out who are the night owls and who are the morning larks. It is no good putting people in at the opposite end of the scale."