interactive

“Our goal is to give IP owners the tools to create controlled, engaging and revenue-generating experiences from deep fandom for their characters and stories, expanding their reach using our new, interactive format.”

As part of that celebration, there were various displays and interactive events held across the city, including Michigan Avenue and the Magnificent Mile.

The project, which includes eight weeks of curriculum, allows children to learn skills interactively through a combination of collaborative digital games, read-alouds and hands-on activities.

“No provider or user of an interactive computer service,” it says, “shall be treated as the publisher or speaker of any information provided by another information content provider.”

Hull’s name is well-known among those who follow what is the still-emerging niche of so-called immersive entertainment, media that, broadly speaking, asks participants to take on an interactive role.