in the long run

They will trade on margin, but the way to win in the long run is to stay in it, as this allows you to accumulate experience.

The reason to settle would have been to bring down costs in the long run.

“Schoolteachers who bash into our heads that evolution has no rationality often completely ignore the fact that, in the long run, nature’s creations are indistinguishable from rational designs,” the neuroscientist observes.

He might be early, of course, and stocks might fall some before they rose, but that didn’t matter to him: The value was now there, and the bet would work out in the long run.

Installation can run into the thousands of dollars, but federal tax credits can offset some of the costs — plus, you’ll save on your electric bill in the long run.