hedonic

Two goals influence all kinds of decisions about what we eat—hedonic and utilitarian goals.

A reflection of our culture, marketing tends to emphasize the utilitarian rather than hedonic benefits of breakfast foods.

She explains that hedonic adaptation is why a new car is only a thrill for a little while.

They want customers to focus on the brand’s unique selling proposition and the functional and hedonic utilities they provide.

If not, you may be experiencing what psychologists call hedonic adaptation.

Hedonic adaptation is just a fancy label for what we already know: we get used to things.

Some have suggested that adaptation creates what might be called a hedonic treadmill.

Our conduct must be judged wise or foolish according as, in the long-run, we find a favourable "hedonic" balance-sheet.

The hedonic cannot, according to them, pretend to universal validity, it cannot be normative.