hard sell

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

In a world where investors are increasingly only interested in artificial intelligence and little else, even retail winners can be a hard sell: Better prospects still often translate into worse stock performance.

From Barron's • Jun. 4, 2026

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

The hard sell for the beach club started as soon as I booked the cruise in mid-January.

From The Wall Street Journal • Feb. 11, 2026

Dr Kate Corrigan, who is involved in attracting and retaining GPs to work in the area, said it can be a "hard sell".

From BBC • Sep. 10, 2025

A month ago, it would’ve been a hard sell.

From "Dread Nation" by Justina Ireland