hard sell

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

In a world where investors are increasingly only interested in artificial intelligence and little else, even retail winners can be a hard sell: Better prospects still often translate into worse stock performance.

From Barron's • Jun. 4, 2026

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

But she cautioned that parts of the budget might be a hard sell for Canadians struggling immediately with the cost of living.

From BBC • Nov. 4, 2025

The promise to announce any changes may also be a hard sell, he said.

From The Wall Street Journal • Oct. 8, 2025

A month ago, it would’ve been a hard sell.

From "Dread Nation" by Justina Ireland