hard sell

NOUN

insistent marketing

Synonyms

WEAK

cold call high-pressure salesmanship

Antonyms

WEAK

soft sell

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Another said that some of her colleagues felt the need to "hard sell" private work and make NHS treatment look substandard.

From BBC • Mar. 24, 2026

That is a hard sell and most would seem to accept this as a VAR red card.

From BBC • Jan. 19, 2026

But the latest news is a hard sell for him.

From The Wall Street Journal • Oct. 22, 2025

I convinced my wife to go to synagogue, which is a hard sell.

From The Wall Street Journal • Oct. 17, 2025

A month ago, it would’ve been a hard sell.

From "Dread Nation" by Justina Ireland