hard sell

Promising that communities that donate their DNA will someday reap the benefits can be a hard sell.

Brand-sponsored shows are nowhere near new, but they continue to be a hard sell.

Convincing developers to invest money, time and resources into making a AAA experience in VR is a hard sell.

That, plus the lack of results for many advertisers has made using LinkedIn ads a hard sell.

All that’s required is a willingness for brands to partner with media sellers to use the same standard — which shouldn’t be a hard sell, given that both stand to gain.

As for the political class, I doubt I need to give you a very hard sell on its failure.

A bemused line reading sneaks in when you are anticipating a hammy hard sell.

No Kardashian coverlines, no hard sell on the clothes; the beautifully composed image was everything.

“People are getting bombarded,” says Baker, and the need for reform is not a hard sell with these voters.

She was there to sell her book, Hard Choices, out Tuesday, and Hard Choices got a Hard Sell.