hard sell

At first, the idea of having engineers looming electronically over the timing stand was a hard sell.

These figures provide an opportune moment for some optimism and a hard sell of the UK to the rest of the world.

The company has tried pivoting to a subscription model, but that has proven to be a hard sell.

Any new musical is a hard sell to investors, but especially one with an elevator pitch that’s slightly odd.

The tax burden, on average, is also generationally high – another reason these ideas could be a mighty hard sell even if ministers were willing to break their promises.