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hard sell

NOUN
insistent marketing
Synonyms
Antonyms


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

The project always had been a hard sell, given the recent history between the US and Serbia.

From BBC • Feb. 4, 2026

It was a hard sell for then-President Lyndon Johnson, who had to convince Americans that their money was still worth something even if it was essentially worthless as metal.

From The Wall Street Journal • Nov. 9, 2025

These figures provide an opportune moment for some optimism and a hard sell of the UK to the rest of the world.

From BBC • May 15, 2025

A month ago, it would’ve been a hard sell.

From "Dread Nation" by Justina Ireland