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hard sell

noun as in insistent marketing

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It was a hard sell for then-President Lyndon Johnson, who had to convince Americans that their money was still worth something even if it was essentially worthless as metal.

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But she cautioned that parts of the budget might be a hard sell for Canadians struggling immediately with the cost of living.

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I convinced my wife to go to synagogue, which is a hard sell.

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The promise to announce any changes may also be a hard sell, he said.

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hard sell

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