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antonyms of gimmicky

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Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

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Bitcoin is yet another gimmick to lure more unsuspecting investors into gambling on Tesla’s stock.
That’s a shame, because without clever use or much significance to the story, the split screen effect come across like a gimmick.
We think it is important to use public relations techniques, even gimmicks.
With Sassy Justice, deepfakes have gone beyond marketing gimmick or malicious deception to hit the cultural mainstream.
It’s easy to dismiss beaujolais nouveau as a marketing gimmick meant to sell wine quickly.

WORDS RELATED TO GIMMICKY

Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

WORD OF THE DAY

obnubilateverb (used with object) | [ob-noo-buh-leyt, -nyoo- ]SEE DEFINITION