end user

“If an email is unsolicited, the end user should always question the identity of the emails being sent,” Manky said.

"For the end user, this should mean less time spent browsing the web itself, and more time spent talking with Google's AI tools," he said.

They can also adapt to the end user's preferences and feedback.

Ms Burdette also notes that, even when a cable is severed, telecommunications networks typically have significant redundancy built into them, meaning that end users often don't notice much disruption to their service.

The cable belongs to Latvia's state broadcaster, LVRTC, which said in a statement there had been "disruptions in data transmission services", but that end users would be mostly unaffected.