Thesaurus / consumers
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Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.
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Adding TikTok would not only improve Microsoft’s social media reach with Gen Zers, but it would help the company make a bigger consumer play in the years to come.
‘DEAL OF A DECADE’: HOW BUYING TIKTOK COULD TRANSFORM MICROSOFTLANCE LAMBERTAUGUST 25, 2020FORTUNELegislators questioned whether Apple is abusing its status as gatekeeper to the App Store and harming consumers at a recent Congressional hearing.
WHY APPLE LET WORDPRESS WALK BUT CONTINUES TO FIGHT FORTNITE’S EPIC GAMESRHHACKETTFORTUNEAUGUST 25, 2020FORTUNETikTok, under ex-Disney honcho Kevin Mayer, already is set up to run as an independent business, so Oracle’s lack of consumer experience doesn’t matter.
WHY IT MAKES SENSE FOR ORACLE TO BUY TIKTOK. SORT OF.ADAM LASHINSKYAUGUST 25, 2020FORTUNEDomestically, it’s expanding into consumer and technology services.
BILLIONAIRE JACK MA’S ANT GROUP FILES FOR IPO LOOKING TO SMASH AN ALL-TIME RECORDBERNHARD WARNERAUGUST 25, 2020FORTUNEI should use the term “customer,” but given my experience in music, I tend to refer to consumers as fans, and I choose to treat them as such.
ONEREPUBLIC’S RYAN TEDDER ON LAUNCHING A HEMP-INFUSED SPARKLING WATER BRANDRACHEL KINGAUGUST 24, 2020FORTUNENow brands, he said, need to find a more consistent way to keep consumers engaging with and shopping with the brand.
‘THE NEW DEFINITION OF LUXURY’: HIGHSNOBIETY UNPACKS HOW THE LANDSCAPE OF HIGH-END FASHION HAS TILTED TOWARD ACCESSIBILITYKAYLEIGH BARBERAUGUST 24, 2020DIGIDAYTarget’s flexibility has served it well so far in the pandemic, and the company will need to tap into that as uncertainty around consumer behavior is likely to continue into the new school year and the holiday season.
TARGET JUST HAD ITS BEST QUARTER EVER THANKS TO PANDEMIC BULK BUYINGPHIL WAHBAAUGUST 19, 2020FORTUNEAmong the brands that use Shopify are some of the most highly valued direct-to-consumer brands in the space, including Warby Parker, Rothy’s, Allbirds and Untuckit.
WHY IT WILL BE HARD FOR BIGCOMMERCE TO DETHRONE SHOPIFY AS THE DTC PLATFORM OF CHOICEANNA HENSELJULY 17, 2020DIGIDAYNBCUniversal, like WarnerMedia and Disney before it, is finding that for TV networks going direct to consumer is not so straightforward.
SHUT OUT OF FIRE TV AND ROKU, PEACOCK IS THE LATEST EXAMPLE OF THE ARRIVAL POWER MOVES TO STREAMINGTIM PETERSONJULY 15, 2020DIGIDAYAccording to this article, 72% of consumers visit a store within 5 miles after doing a local search.
MAXIMIZING LOCAL SEO: FIVE TACTICS TO ENHANCE VISIBILITY WITHOUT BREAKING THE BANKTOBY NWAZORMAY 19, 2020SEARCH ENGINE WATCH