counterintuitive

Launching a new cable network in today’s media environment would seem counterintuitive, with subscribers ditching those channels in favor of streaming services, and some entertainment companies are contemplating cutting channels.

It sounds counterintuitive — after all, aren’t luxury brands based on the concept of exclusivity?

“I wanted to cast people who were somewhat counterintuitive,” says Ross.

His take was so counterintuitive to the way I’d approached running for years—trying to game the system with calculations—but it made so much sense.

"Because they were located so close to stem cells, we were surprised to find that hecatonoblasts were not controlling their fate nor function, which is counterintuitive to a typical stem cell-niche connection," said Mann.